M&M’S and Marvel Bring Seven Collectible Character Packs to U.S. Retailers

The M&M’S and Marvel collaboration puts its collectibles in the candy aisle, with seven character mash-up packages, a retailer-exclusive design and a limited-run comic book. The U.S. rollout arrives ahead of Marvel Studios’ Avengers: Doomsday, scheduled for theaters December 18, 2026, and connects everyday candy purchases with character collecting and fan experiences.

Mars and The Walt Disney Company are bringing the global M&M’S and Marvel collaboration to U.S. retailers. The packs are planned in Sharing Size, Share Size and Single Size, across Milk Chocolate, Minis, Peanut and Peanut Butter varieties. Retailer availability is described as nationwide, with the collectible packs starting in October.

Seven character pairings and one retailer exclusive

The seven standard designs dress the M&M’S Spokescandies as Marvel characters: Yellow as Wolverine, Red as Deadpool, Blue as Daredevil, Purple as Elektra, Green as She-Hulk, Brown as Yelena and Orange as Red Guardian. The designs give collectors a defined set to look for across different pack sizes and candy varieties.

A separate Walmart-exclusive package features Yellow as Doctor Doom. It’s tied to the theatrical release of Avengers: Doomsday and adds a retailer-specific design to the broader lineup. For collectors tracking the assortment, that makes the Walmart pack a distinct variation alongside the seven named character mash-ups.

The source describes the products as limited-edition collectibles, but doesn’t give print runs for the candy packaging. It also doesn’t specify a final day of sale or a full retailer list. Those details may matter to collectors comparing packaging variants, so the maker’s product information is the place to check as the packs reach shelves.

A sweepstakes and a numbered comic run

Beginning October 15, shoppers can scan a QR code on any limited-edition M&M’S x Marvel package or visit mms.com/en-us/Marvel to enter a nationwide sweepstakes. Prizes include a getaway aboard Disney Cruise Line. The source doesn’t provide entry limits, closing dates or further prize details.

The comic book is the clearest piece of the collaboration with a stated quantity: Mars and Marvel say they will print only 10,000 physical copies of a custom crossover comic. Fans can have a chance to obtain one at select events ahead of the film’s December 18 release. The article doesn’t name those events or give distribution details, so the available information points collectors toward future updates at the collaboration’s website.

The campaign’s U.S. preview took place at D23: The Ultimate Disney Fan Event. Attendees saw the mash-up packs, photo opportunities and variant comic book cover art featuring the M&M’S Spokescandies. That preview connected the retail products with the comic element before the wider fall rollout.

Brand collaboration built around fan experiences

Mars describes the partnership as an extension of its relationship with Disney, including M&M’S experiences at Disney theme parks and resorts. The companies frame the crossover around shared characters and storytelling, while the products broaden that connection into retail packaging, sweepstakes and comics.

Maria Urista, Vice President of Chocolate Marketing at Mars Snacking, said the U.S. offering combines character packs with comic books and sweepstakes to give fans more ways to engage with the brands. Becca Vodnoy, Senior Vice President of Corporate Alliances at The Walt Disney Company, said the Spokescandies were imagined as part of Marvel fandom in a playful crossover.

For collectors and retailers, the structure is familiar: a main assortment, a store-specific variant, a limited quantity for the comic and an event-linked giveaway. Each element offers a different reason to follow the rollout, though the published details vary. The comic has a stated run of 10,000 physical copies; the package line is called limited-edition without a disclosed quantity; and the Doctor Doom design is exclusive to Walmart.

Mars says more crossover products, content, perks and in-store experiences are planned for U.S. fans and audiences elsewhere as the collaboration continues. Further details are available at mms.com/en-us/Marvel. For now, the most concrete items to track are the October retail packs, the October 15 sweepstakes opening and event access to the 10,000-copy comic.