Squishmallows x VANDYTHEPINK Brings Cam the Cat to ComplexCon 2026

Cam the Cat is stepping beyond the plush shelf: Squishmallows and streetwear label VANDYTHEPINK will debut a limited-edition collection at ComplexCon Los Angeles on October 3, 2026. The capsule brings together plush, apparel, hats and tote bags, with on-site customization that lets visitors add exclusive graphics to selected pieces.

For collectors, the event’s most distinctive feature may be the chance to personalize parts of the collection in person. The offer combines a character-led collectible with clothing and accessories, while the booth is designed as an interactive space for shopping, photos and other fan experiences. Jazwares says the collaboration is the first time an artist has designed Cam the Cat in their own creative style.

What visitors can customize

Every purchase at the collaboration space comes with a complimentary custom ID card. Buyers of the Squishmallows x VANDYTHEPINK plush toy set will also receive a tote bag, which can be customized at an on-site heat-press station using exclusive graphics. Visitors who buy a collaboration T-shirt can select heat-press graphics for their tee as well.

Those details give the release a few distinct points of interest for fans deciding what to seek out. The plush set connects the collaboration to Squishmallows’ established character collecting, while the tote and shirt extend the design onto items people can use or wear. The complimentary ID card adds a personalized memento to any purchase. The source does not specify prices, quantities, product dimensions or whether the collection will be sold after the ComplexCon event, so those details remain unanswered.

The event setup also matters to the collecting experience. Jazwares describes a creative space with product displays, surprises, shopping and photo opportunities. Visitors can encounter the pieces together and take part in customization at the booth, rather than seeing the collection only through product listings. That format makes the event itself part of the release, though availability is described for ComplexCon and no additional retail locations are named.

A streetwear interpretation of Cam the Cat

VANDYTHEPINK was founded in 2017 by Junghoon “Vandy” Son. The label grew from his customization work into a clothing line shaped by his own take on streetwear. Son says the team wanted to bring the VANDYTHEPINK world into Squishmallows in a playful, unexpected way, from the characters and products to the customization experience. He said the team was excited to bring the collection together at ComplexCon and let people experience it in person.

Gerhard Runken, Jazwares’ Chief Brand Officer, described ComplexCon as a meeting point for brands and creators, and said the capsule combines collectibles, interactive experiences and customizable elements. His comments frame the project as a way to connect the Squishmallows character with streetwear design and an in-person event. For collectors, the practical question is how that design language appears on Cam the Cat and across the accompanying products; the supplied details establish the categories, but don’t describe specific colors, graphics or variations.

Squishmallows beyond plush

Launched in 2017, Squishmallows has sold more than 590 million plush units worldwide, according to Jazwares. The brand is known for its soft texture, collectible appeal and broad cast of characters. This collaboration carries one of those characters into apparel and accessories, with the event’s hands-on elements giving fans another way to interact with the design.

That kind of extension can widen the ways collectors engage with a familiar property: a plush remains the central character item, while clothing, bags and event keepsakes offer additional formats. Here, Cam the Cat is the focus named in the collaboration details. The announcement does not provide a full product checklist or identify other character designs, so shoppers should look for further product specifics before assuming the capsule includes additional Squishmallows characters.

Jazwares is headquartered in Plantation, Florida, and says its products are sold in more than 100 countries. The company’s wider portfolio includes owned and licensed brands, with products spanning toys, costumes, games and pillows. For this release, however, the available details center on the Squishmallows x VANDYTHEPINK capsule and its ComplexCon debut.

The clearest takeaway for collectors is the date and location: the limited-edition collection launches at ComplexCon Los Angeles on October 3, 2026, with plush, apparel, hats and tote bags planned. The tote and T-shirt customization, plus a custom ID card with any purchase, give the booth visit a keepsake element. More information about the products and the event experience is available through Jazwares.